The Digital Shift

Thinking out loud on AI. Business.
Africa.

Perspectives on artificial intelligence, emerging technology, and what it means for brands building in Africa right now.

The Digital Shift

Navigating PR's Digital Dawn: Has the AI-Empowered Press Release Redefined Its Punch?

Navigating PR's Digital Dawn: Has the AI-Empowe...

Irvan Damon

In a world where 80% of journalists use social media for research, can the traditional press release survive? We examine the anxieties of seasoned PR pros, the power of AI...

Navigating PR's Digital Dawn: Has the AI-Empowe...

Irvan Damon

In a world where 80% of journalists use social media for research, can the traditional press release survive? We examine the anxieties of seasoned PR pros, the power of AI...